Since 1987
Latif Saeed Surma
At Latif Saeed Surma, we are passionate about celebrating timeless beauty rituals with a modern touch. Specializing in traditional eye surma, we combine the wisdom of ancient formulations with the finest natural ingredients to create products that are gentle, safe, and deeply enhancing. Our surma is crafted to bring out the richness of your eyes with an intense, smudge-free finish that lasts all day. Committed to purity and authenticity, each product is designed to honor the heritage of surma while meeting the standards of today’s beauty needs.
Year's of legacy
Satisfied Customers
Top Products
Countries
Latif Saeed Surma
Our Founder
Hakeem Abdul Latif
Since founding Latif Saeed Surma company in 1987, Mr. Hakeem Abdul Latif has passionately pursued a vision of blending tradition and modernity to create eye products that honor cultural heritage while meeting today’s standards of purity and safety. Recognizing the rich historical significance of surma—a natural eyeliner traditionally used for both beauty and eye health—Mr. Hakeem Abdul Latif set out to provide a product that preserves this legacy. His vision has always been to craft surma with the finest natural ingredients, ensuring that every product is as gentle and authentic as it is effective. Over the years, he has expanded his company’s reach, introducing generations of users to the beauty and benefits of high-quality surma while upholding values of trust, transparency, and respect for tradition.
Hakeem Abdul Latif
Sahibzada Hakeem M. Saeed
Latif Saeed Surma
CEO's Message
Sahibzada Hakeem M. Saeed
Since our founding in 1987, our company has remained devoted to a single purpose: delivering the finest, most authentic eye surma products to our customers around the world. Over the decades, we have grown from a small, passionate team dedicated to traditional craftsmanship into a respected name in natural eye care, blending ancient traditions with modern standards of quality and safety.
As we look to the future, our vision remains clear: to bring the legacy of surma to a new generation while adapting to their needs and expectations. We are proud of what we have achieved since 1987 and are excited to continue this journey with our loyal customers, partners, and team members.
Why Choose Us
Why Choose Our Surma
High Quality
Traditionally, it’s crafted without harmful additives or chemicals to improve your eyesight
40 Years of Legacy
Rich tradition of crafting authentic Surma, preserving a legacy of purity and excellence
Rich, Lasting Color
Most of the vehicles get damaged just because of maintenance neglect you take
Skillful Team
Our skillful team is the heart of our legacy, blending tradition with expertise
Products Offered By Latif Saeed Surma
Explore our top quality Surma's to improve your eyesight and look diligent.
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Commitment to Quality
Surma Benefits
Prevent Blepharitis & Red Eyes
Our Surma is crafted with natural ingredients that protects your eyes from Blepharitis & Red Eyes.
Relief from Watery Eyes
Free from harsh chemicals, our Surma provides immediate relief from Irritating and Watery Eyes.
Treat Fading Eyes
Our Surma helps to treat fading eyes by using it at bed time for 40 days.
Improves Eyesight
Our Surma improves your Giateric Vision and helps you to see crystal clear so that your spectacles will be removed.
Best for Eyes Epidemic
Free from harsh chemicals, our Surma gives you relief from painful eyes and we advise you to rest for half an hour to get better results.
Relief from Scratched Eyes
Known for its cooling properties, our Surma helps you to get relief from Uvetis, Ulcerative and Scratched Eyes.