Latif Saeed Surma
At Latif Saeed Surma, we are passionate about preserving the beauty and tradition of surma while meeting modern standards of purity and quality. Rooted in the heritage of ancient beauty rituals, our mission is to create premium surma using only the finest natural ingredients. Our products are crafted with care, blending age-old recipes with contemporary manufacturing practices to ensure the highest standards of safety, effectiveness, and sustainability.
We believe that beauty should be safe, gentle, and authentic, which is why we are committed to transparency, eco-friendly sourcing, and responsible production. With each application, our surma allows you to experience a timeless tradition, highlighting and enhancing the beauty of your eyes naturally.
Latif Saeed Surma
Our Founder
Hakeem Abdul Latif
Since founding Latif Saeed Surma company in 1987, Mr. Hakeem Abdul Latif has passionately pursued a vision of blending tradition and modernity to create eye products that honor cultural heritage while meeting today’s standards of purity and safety. Recognizing the rich historical significance of surma—a natural eyeliner traditionally used for both beauty and eye health—Mr. Hakeem Abdul Latif set out to provide a product that preserves this legacy. His vision has always been to craft surma with the finest natural ingredients, ensuring that every product is as gentle and authentic as it is effective. Over the years, he has expanded his company’s reach, introducing generations of users to the beauty and benefits of high-quality surma while upholding values of trust, transparency, and respect for tradition.
Hakeem Abdul Latif
Sahibzada Hakeem M. Saeed
Latif Saeed Surma
CEO's Message
Sahibzada Hakeem M. Saeed
Since our founding in 1987, our company has remained devoted to a single purpose: delivering the finest, most authentic eye surma products to our customers around the world. Over the decades, we have grown from a small, passionate team dedicated to traditional craftsmanship into a respected name in natural eye care, blending ancient traditions with modern standards of quality and safety.
As we look to the future, our vision remains clear: to bring the legacy of surma to a new generation while adapting to their needs and expectations. We are proud of what we have achieved since 1987 and are excited to continue this journey with our loyal customers, partners, and team members.
